Privacy Policy
Effective Date: February 6, 2026 Last Updated: February 6, 2026 Version: 1.1 Our Privacy Commitment. Your health data belongs to you — full stop. We do not sell your personal health information to anyone. We use your data only to power your personal Entropy Lifestyle experience and to improve the Service. We give you transparent control at every step
1. About This Policy
This Privacy Policy describes how KPMS3 LLC, operating as Entropy Lifestyle ("Entropy Lifestyle," "we," "our," or "us"), collects, uses, and protects your personal information when you use the Entropy Lifestyle mobile application, website, and related services (collectively, the "Service").
By creating an account or using the Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use the Service.
This policy applies to all users globally. Residents of California, Washington, Nevada, and Connecticut have additional rights described in Sections 11 and 12 below.
2. Information We Collect
We collect information in three ways: information you provide directly, information collected automatically, and information received from third-party integrations you authorize.
2.1 Information You Provide Directly
2.2 Information Collected Automatically
We do not collect precise geolocation. We may infer a general timezone from your device settings solely to schedule personalized reminders and protocols. We do not use geofencing to collect health data.
3. Health & Wellness Data
When you authorize integrations with third-party health platforms or wearables, we receive health metrics from those sources. The specific data we access depends on your authorization and the capabilities of your connected device or platform.
3.1 Data Received from Wearables & Health Platforms
3.2 Sensitive Health Information
3.3 Data You Manually Enter
You may manually log additional wellness information, including nutritional intake, hydration, mood, energy levels, and notes. This data is stored in your account and subject to the same protections as wearable-sourced data.
4. How We Use Your Information
5. AI & Automated Processing
Entropy Lifestyle uses artificial intelligence and machine learning models to generate personalized wellness protocols, recovery scores, energy predictions, and behavioral recommendations. Here is how our AI works and how we protect you:
5.1 What Our AI Does
Synthesizes your wearable data, onboarding inputs, check-in feedback, and behavioral patterns to produce daily and weekly wellness recommendations.
Learns your unique energy patterns over time to refine protocol timing and intensity.
Flags anomalies in your data (e.g., unusually low HRV or poor sleep consistency) to prompt timely in-app guidance.
5.2 What Our AI Does Not Do
Our AI does not diagnose medical conditions, predict disease, or replace clinical judgment.
Our AI does not make decisions about you that produce significant legal effects.
Our AI outputs are wellness guidance, not medical prescriptions.
5.3 Human Oversight
Our AI recommendations are developed and reviewed by our team of wellness and engineering professionals. We continuously audit model outputs for accuracy, bias, and safety. You always have the ability to ignore, override, or modify any AI-generated recommendation.
5.4 Transparency
Where technically feasible, the App explains the primary factors contributing to a recommendation (e.g., "Your HRV dropped 18% last night, so we recommend a lighter workout today"). You have the right to request a plain-language explanation of any significant automated recommendation affecting you.
5.5 Third-Party AI Infrastructure
Portions of our AI processing may be performed by contracted third-party cloud infrastructure providers under strict data processing agreements that prohibit any secondary use of your data.
6. Information Sharing & Disclosure
We do not sell your personal information. We share information only in the limited circumstances described below:
6.1 Service Providers
We share data with trusted vendors who assist us in operating the Service — including cloud hosting, authentication, crash reporting, analytics, email delivery, and customer support. These providers are contractually prohibited from using your data for their own purposes and must process it only on our instructions.
6.2 Third-Party Health Platform Integrations
When you connect WHOOP, Oura, Apple Health, or Google Health Connect, data flows between those platforms and Entropy Lifestyle according to your authorization. See Section 7 for details on each integration.
6.3 Aggregated & De-identified Research
We may share aggregated, anonymized data — from which individual identity cannot reasonably be reconstructed — with research partners, academic institutions, or in public reports to advance health and wellness science. This data cannot be used to identify you.
6.4 Legal Requirements
We may disclose your information if required by law, subpoena, court order, or government authority, or when we believe in good faith that disclosure is necessary to protect our rights, prevent fraud, or protect the safety of a person.
6.5 Business Transfers
If Entropy Lifestyle is involved in a merger, acquisition, sale of assets, or restructuring, your information may be transferred to the successor entity. We will notify you via email and/or a prominent in-app notice prior to such a transfer, and you will have the option to delete your account and data.
6.6 With Your Consent
7. Third-Party Integrations
Entropy Lifestyle integrates with the following third-party services. Your use of these integrations is governed by both this Privacy Policy and the third party's own terms and privacy policy. We are not responsible for the data practices of third-party platforms.
7.1 Apple Health (HealthKit)
With your explicit permission, Entropy Lifestyle reads health and fitness data from Apple Health on your device. All HealthKit data is processed in compliance with Apple's HealthKit guidelines. HealthKit data is never used for advertising or shared with third parties for advertising purposes. You can revoke Apple Health access at any time via Settings → Health → Data Access & Devices → Entropy Lifestyle.
7.2 Google Health Connect
With your explicit permission, Entropy Lifestyle reads health data from Google Health Connect on Android devices. Data use is limited to the purposes described in this policy. You can revoke access via Google Health Connect settings at any time.
7.3 WHOOP
If you connect your WHOOP device, Entropy Lifestyle receives recovery, strain, and sleep data from the WHOOP API. Your connection is governed by WHOOP's Privacy Policy. You can disconnect WHOOP at any time within the Entropy Lifestyle app settings.
7.4 Oura Ring
If you connect your Oura Ring, Entropy Lifestyle receives sleep, readiness, and activity data from the Oura API. Your connection is governed by Oura's Privacy Policy. You can disconnect Oura at any time within the app settings.
7.5 Google Calendar
If you connect Google Calendar to enable scheduling features, we access only the calendar data necessary to schedule wellness protocols and reminders. We do not read the content of your calendar events. Your use of Google Calendar is subject to Google's Terms of Service and Privacy Policy.
7.6 Analytics & Infrastructure Providers
8. Data Security
9. Data Retention
When you delete your account, we will delete or anonymize your personal data within 30 days, except where retention is required by law (e.g., financial records) or for legitimate business purposes such as fraud prevention.
10. Your Rights & Choices
Regardless of where you live, you have meaningful control over your data:
10.1 Access
You may request a copy of the personal information we hold about you, including your health data, in a commonly used machine-readable format (data portability).
10.2 Correction
You may update or correct inaccurate information directly in the App settings or by contacting us.
10.3 Deletion
You may request deletion of your account and associated personal data at any time by navigating to Settings → Account → Delete Account, or by emailing hello@entropylifestyle.com. We will process your request within 30 days.
10.4 Withdraw Consent
You may withdraw consent for optional data processing (e.g., health platform integrations, marketing emails) at any time. Withdrawal of consent does not affect the lawfulness of processing that occurred before withdrawal.
10.5 Revoke Wearable Access
You may disconnect any wearable or health platform integration at any time via App Settings. Future data from disconnected sources will no longer be received; historical data already collected is subject to our standard retention schedule unless you request deletion.
10.6 Marketing Opt-Out
10.7 How to Exercise Your Rights
11. State-Specific Privacy Rights
11.1 California Residents — CCPA / CPRA
11.2 Other US State Residents
12. Consumer Health Data — Washington, Nevada & Connecticut
If you reside in Washington, Nevada, or Connecticut, additional state health data privacy laws apply to how we handle your health information.
12.1 What Is Consumer Health Data
Under applicable state laws, "consumer health data" broadly includes personal information linked or reasonably linkable to you that identifies your past, present, or future physical or mental health status. This includes data such as health conditions, wellness metrics, wearable-derived physiological signals, fitness activity, and health-related behavioral patterns collected through our Service.
12.2 Authorization
We only collect consumer health data after you explicitly authorize the connection (e.g., granting HealthKit permission, connecting a wearable). We do not collect consumer health data from you without your prior affirmative consent.
12.3 Your Health Data Rights (WA, NV, CT)
Right to confirm whether we collect or share your consumer health data
Right to access and receive a copy of your consumer health data
Right to withdraw consent for collection and sharing
Right to request deletion of your consumer health data
Right to appeal a denial of your request
12.4 No Geofencing for Health Data Collection
We do not use geofencing technology to collect consumer health data or to identify individuals based on their location for health data collection purposes.
12.5 How to Exercise Your Health Data Rights
Submit a request to hello@entropylifestyle.com with the subject line "Consumer Health Data Request." We will acknowledge receipt within 10 days and fulfill your request within 45 days (extendable to 90 days with notice for complex requests).
13. International Data Transfers
Entropy Lifestyle is based in the United States. If you access the Service from outside the United States, your information may be transferred to and processed in the United States and other countries where our service providers operate. Data protection laws in these countries may differ from those in your country of residence.
For users in the European Economic Area (EEA), United Kingdom, or Switzerland, where we transfer your personal data outside these regions, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission, or other mechanisms recognized by applicable data protection authorities.
If you have questions about international transfers of your data, please contact us at hello@entropylifestyle.com.
14. Children's Privacy
The Service is intended for users who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from anyone under the age of 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at hello@entropylifestyle.com and we will take steps to delete such information promptly.
We do not knowingly use or disclose personal information from children under 13 consistent with the Children's Online Privacy Protection Act (COPPA).
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other legitimate business reasons. When we make material changes, we will:
Update the "Last Updated" date at the top of this page
Send you an email notification (for significant changes) to the email address on your account
Display a prominent notice within the App for at least 30 days
Your continued use of the Service after the effective date of any changes constitutes acceptance of the updated Privacy Policy. If you disagree with a material change, you may delete your account prior to the effective date.
We encourage you to review this Privacy Policy periodically.
16. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out:
We aim to respond to all privacy-related inquiries within 30 days. For urgent security concerns or suspected data breaches, please mark your message as "URGENT."